Ink
#000000
Primary surfaces, type, and chrome on light.
Media kit
Logos, color, and type for press, partners, and product surfaces. Keep it stark. Keep it legible. Keep the plate mark clear.
Color
No brand purple. No cream wash. High contrast so kitchen lighting and phone screens both hold up.
Ink
#000000
Primary surfaces, type, and chrome on light.
Paper
#FFFFFF
Primary type and CTAs on dark. Print backgrounds.
Mist
#737373
Secondary copy and quiet UI labels.
Typography
Display headlines and the wordmark use Syne. Body, UI, and long copy use Geist Sans. Mono for code and quiet labels.
Display · Syne
The SOP that answers back
Body · Geist
AI-native procedures for restaurants — so staff stop hunting binders and managers stop repeating the same answers.
Usage
Leave at least the height of the inner “A” around the mark. Don’t crowd it with badges or stickers.
White mark on black, black mark on white. Avoid mid-gray backgrounds that soften the plate.
No stretch, tilt, glow, gradient fill, or recoloring outside ink / paper.
AurantOS — capital A, capital OS. Not Aurant OS, Aurantos, or AurAnt.
When pairing with Docu-Coach or Toast, give each logo equal visual weight and clear separation.
Need a custom lockup, screenshot, or press quote? Email hello@tryaurantos.com.
Screenshots, founder headshots, and product stills are available on request.